Food City Asheville Highway stands as a beacon of culinary delights in the vibrant city of Asheville, North Carolina. As a local landmark and community hub, this beloved grocery store has been a cornerstone of the neighborhood for decades, offering an unparalleled shopping experience that caters to every palate and preference.
Step inside Food City Asheville Highway and be greeted by a symphony of flavors. The store boasts an extensive selection of fresh produce, meats, cheeses, and baked goods, all sourced from local and regional farms and purveyors. Whether you’re seeking everyday essentials or gourmet specialties, Food City has you covered.
Overview of Food City Asheville Highway
Food City Asheville Highway, situated at 1819 Asheville Highway, has been a prominent fixture in the Arden community since its establishment in 1986. Spanning over 45,000 square feet, the store boasts an extensive selection of groceries, household items, and other essential goods.
As a local landmark, Food City Asheville Highway has become an integral part of the community, serving as a convenient destination for daily necessities and a gathering place for neighbors. Its long-standing presence and commitment to customer satisfaction have solidified its status as a trusted and valued establishment in the area.
Product Offerings: Food City Asheville Highway
Food City Asheville Highway boasts an extensive selection of food and beverage items to cater to diverse culinary needs and preferences.
The store places a strong emphasis on supporting local and regional farmers and businesses, ensuring that customers have access to the freshest and highest quality products. They proudly offer a wide array of produce, meats, cheeses, and other items sourced from nearby farms and suppliers.
Unique and Specialty Items
In addition to its core offerings, Food City Asheville Highway also features a curated selection of unique and specialty items that are sure to delight discerning palates.
- Gourmet cheeses from around the world
- Craft beers and wines from local breweries and vineyards
- Artisanal breads and pastries from local bakeries
- Exotic fruits and vegetables not commonly found in other grocery stores
Customer Experience
Food City Asheville Highway provides a welcoming and comfortable shopping environment for its customers. The store is well-lit, clean, and organized, making it easy for customers to navigate and find what they need.
The store’s layout caters to different customer needs and preferences. There are wide aisles for easy movement, and the shelves are stocked with a variety of products, from fresh produce to household items. The store also has a deli counter, a bakery, and a floral department, offering a wide range of choices for customers.
Customer Testimonials
- “I love shopping at Food City Asheville Highway. The store is always clean and well-stocked, and the staff is friendly and helpful.” – Sarah J.
- “I’ve been shopping at Food City for years, and I’ve always had a great experience. The prices are reasonable, and the selection is excellent.” – John B.
Community Involvement
Food City Asheville Highway actively participates in local events and initiatives, demonstrating its commitment to the community. The store regularly supports local businesses and organizations through partnerships and outreach programs.
Community Partnerships
Food City has partnered with various local businesses and organizations to support community initiatives. For instance, the store collaborates with local schools to provide educational resources and scholarships to students. Additionally, Food City supports local food banks and shelters by donating food and supplies.
Community Outreach Programs, Food city asheville highway
Food City Asheville Highway conducts several community outreach programs, including:
Food For Families
The store partners with local food banks to distribute food to families in need.
Senior Citizen Appreciation Day
Food City hosts an annual event to honor senior citizens, offering discounts and free giveaways.
Community Cleanup Days
The store organizes community cleanup events to maintain the cleanliness and well-being of the neighborhood.
Competitive Analysis
Food City faces competition from several grocery store chains in the Asheville area, including Ingles, Walmart, and Kroger. Each competitor has its own strengths and weaknesses, and Food City must differentiate itself to succeed.
Compared to Ingles, Food City offers a wider variety of products, including a larger selection of organic and specialty items. However, Ingles is known for its lower prices and strong customer service. Walmart is a major competitor due to its low prices and wide selection of products.
However, Food City offers a more personalized shopping experience and a greater focus on local products.
Product Offerings
- Food City offers a wider variety of products than Ingles, including a larger selection of organic and specialty items.
- Walmart has a wider selection of products than Food City, but Food City offers a more personalized shopping experience.
- Kroger offers a similar selection of products to Food City, but Food City has a greater focus on local products.
Pricing
- Ingles is known for its lower prices than Food City.
- Walmart has lower prices than Food City.
- Kroger has similar prices to Food City.
Customer Service
- Ingles is known for its strong customer service.
- Food City offers a more personalized shopping experience than Walmart.
- Kroger offers similar customer service to Food City.
Strengths
- Wide variety of products, including a large selection of organic and specialty items
- Personalized shopping experience
- Focus on local products
Weaknesses
- Higher prices than Ingles and Walmart
- Smaller selection of products than Walmart
Marketing and Advertising
Food City Asheville Highway employs a comprehensive marketing and advertising strategy to engage its target audience and promote its offerings. The store leverages both traditional and digital channels to reach customers effectively.
Food City’s traditional marketing efforts include print advertising in local newspapers and magazines, as well as direct mail campaigns and in-store promotions. The store also utilizes billboards and radio commercials to increase brand visibility.
Digital Marketing
Food City recognizes the importance of digital marketing and has invested heavily in this area. The store maintains an active website and social media presence, providing customers with up-to-date information about products, promotions, and events.
Food City’s website serves as a valuable resource for customers, offering online grocery ordering, recipe ideas, and nutritional information. The store’s social media channels engage customers through contests, giveaways, and exclusive offers.
Successful Marketing Campaigns
Food City has implemented several successful marketing campaigns that have contributed to the store’s growth and popularity. One notable campaign was the “10 for $10” promotion, which offered a bundle of 10 essential grocery items for only $10. This campaign was widely successful and attracted new customers to the store.
Another successful campaign was the “Fuel Rewards” program, which allowed customers to earn points on grocery purchases that could be redeemed for discounts on fuel at participating gas stations. This program incentivized customers to shop at Food City and contributed to increased sales.
Future Outlook
Food City Asheville Highway is poised for continued growth and success in the coming years. The store is planning a major expansion that will add 20,000 square feet of retail space, including a new pharmacy, deli, and bakery. The expansion is expected to be completed in 2024.
In addition to the expansion, Food City Asheville Highway is also adapting to changing consumer trends and preferences. The store is offering more organic and natural products, as well as a wider variety of prepared foods. The store is also investing in technology, such as self-checkout kiosks and online ordering.
Growth Potential
Food City Asheville Highway has a strong future growth potential. The store is located in a growing area of Asheville, and it has a loyal customer base. The expansion and renovation plans will only serve to strengthen the store’s position in the market.
FAQ
What are the store hours of Food City Asheville Highway?
Food City Asheville Highway is open daily from 6 am to 11 pm.
Does Food City Asheville Highway offer online ordering and delivery?
Yes, Food City Asheville Highway offers online ordering and delivery through Instacart and Shipt.
What is the best way to stay informed about Food City Asheville Highway’s latest promotions and events?
Follow Food City Asheville Highway on social media (Facebook, Instagram, Twitter) and sign up for their email newsletter.
